Paul Badea
Managing Partner at BADSI and Owner of SERVE
Driven by a passion for sustainability and balance in business, Paul has carved an authentic career path for himself in the last 18 years.
He transformed BADSI, an inherited, insolvent car dealership with crippling debt into a lean, digital-first, profitable enterprise.
His commitment to sustainability led him to found both an education association and a sustainable mobility initiative.
A graduate of the Cambridge Institute for Sustainability Leadership, he now collaborates with his sister in SERVE, the family’s wine business, navigating the intricacies of a legacy enterprise while remaining dedicated to environmental and social responsibility.
A Forbes 30 Under 30 listee, Paul has been involved in numerous tech startups and humanitarian projects, particularly focused on education.
