Ioana Dumitrache

Ioana Dumitrache is a young entrepreneur who loves being a woman, who learns day by day to accept and love herself, and whose mission in this life is to help other women to discover themselves, to live authentically, to love themselves more to live beautifully. 

Even if she does not fit the beauty standards imposed by society, she is the first paid beauty blogger in Romania, the winner of the first edition of the Beauty Blogging School by L’Oreal Paris and of numerous awards at beauty galas. She is a make-up trainer with over 13 years of experience with training in Romania and at the University of the Arts London within the London College of Fashion. 

Now she is an entrepreneur because in 2020 she launched IDU FASHION – the first and only inclusive brand in Romania that offers ready-to-wear clothes in 11 sizes from 34 to 54.