Oana Barbu
PhD lecturer at West University of Timișoara
Adela-Oana Barbu-Băneș-Kleitsch is a PhD lecturer, a practitioner as well as an academic researcher specializing in brand communication, sports branding and online PR since 2005. Her post-doctoral research entitled: “Between identity and image: the production of meaning in the Relationship between a sports brand and the members of specific communities” was the first Romanian research on the branding of the sport of rugby. Her main area of research and published works include storytelling, advertising communication and social media. He is currently a lecturer at the West University of Timișoara, Department of Philosophy and Communication Sciences, being responsible for the Specialization in Advertising and the Master’s Degree in Advertising Communication in Digital Media. He teaches courses and trainings on Introduction to advertising, Analysis of advertising discourse, Advertising strategies, online PR, Social Media, online Transmedia storytelling and storytelling branding.
