About us

Mission: Reduce fear of failure worldwide

Vision: Become a global platform & the most courageous community

The problem
In a world in which we feel a huge pressure to reach success, we are tired of people bragging about their success holding us hostage to unrealistic standards.

The solution:
I Love Failure is devoted to reducing fear of failure through unique events where speakers give short powerful talks about their failures and lessons learned. Also independently run ILF events help reduce fear of failure in communities around Romania and soon the world.
Our main belief is #ownyourstory
Owning you story is about being true to yourself and embracing all that you are both the good and the bad.

At I Love Failure, we passionately honor those in the arena—the ones who dared everything and triumphed over overwhelming challenges. In the grandeur of prestigious locations like the opera houses, we provide a stage for them to pour out their hearts, ensuring their stories bask in the spotlight they so profoundly deserve, touching hearts and inspiring the entire world.

I Love Failure is an initiative started in Romania in 2018 devoted to reducing fear of failure in the world through unique events where speakers give short powerful talks about their failures and lessons learned. You’ll discover here the best inspirational stories in the world and the most courageous community where people feel safe and supported, knowing they are not alone.

Mission

Reduce fear of failure worldwide

Vision

Become a global platform & the most courageous community

Values

Minimalism;
Quality;
Diversity;
Health;
Doer mindset;
Stoicism;
Sustainability;
Authenticity.

Authenticity manifesto

Own your story or your story will own you;
Responsibility is all about the future and taking action;
Blame is all about the past and wasting time;
Pain of regret is higher than the pain of failure;
Focus on what’s within your control and accept the rest;
Learn from others mistakes;
Stay true to yourself;
Stay curious;
Keep trying.

Roadmap

First I LOVE FAILURE event

In a world obsessed with success, “I Love Failure” started in Romania in 2018 to tackle the pressure of unrealistic standards. Through events featuring short talks about failures and lessons learned, it aims to reduce the fear of failure globally.

First Corporate event

I Love Failure is at the forefront of changing societal perceptions and the value of failure, hosting I LOVE FAILURE corporate events. Let us guide your organization in redefining its approach to failure and adversity.

Cultivating an environment where individuals feel empowered to take risks, voice opinions, and challenge norms is absolutely necessary for creativity and innovation.

First I LOVE FAILURE podcast

Discover the beauty in failure as we redefine success through lessons learned, personal growth, and unexpected triumphs. The I Love Failure Podcast is a unique series of podcasts that are recorded live in front of an audience. The guests come from a variety of backgrounds and industries, including entrepreneurs, artists, athletes, and business leaders.

First event with tickets

Even though it was not profitable, it was this moment, we knew I LOVE FAILURE can become a business.

Rebranding

Adding the heart symbol wasn’t merely a visual update; it signified vulnerability and the interconnection between failure and love. The heart, delicate yet resilient, represented our belief that embracing failures with love leads to growth and resilience.

2018 – 2022 Recap.

60 events

210 speakers

3000 attendees

First I LOVE FAILURE Conference

At I Love Failure 2023 – EDUCATION you find 2-days in which very diverse speakers from top entrepreneurs, investors, influencers to high performing athletes and artists, will deliver short powerful speeches about their failures & lessons learned.

First Licenses in Timisoara and Cluj – Napoca

I LOVE FAILURE 2024 – EDUCATION Timisoara was the first licence

First I LOVE FAILURE School

I Love Failure is an inspirational concept that conquered the stages of the most prestigious locations through the stories of renowned speakers who turned failure into successful lessons. This story reaches schools for the first time with a special edition dedicated to students who are just starting out and facing challenges. I LOVE FAILURE School is a platform that gives young people a voice, allowing them to be themselves, share their vulnerabilities and discuss their failures. It helps them realize they are not alone and gives them a space where they can support each other.

First international license

Launching I LOVE FAILURE App

As we want vulnerability and courage to inspire the entire world, we will launch I LOVE FAILURE App, an online platform that will reduce the fear of failure worldwide.

Team

Cătălin Meșter

Founder

Mester is a serial entrepreneur, community builder, and business mentor with over 20 years of experience. Among his greatest achievements, he co-founded and created from scratch Voxa, the main Romanian platform for streaming e-books, valued at 7.5 million euros.

Octavia Tudorache

Head of Failure

Octavia’s professional journey has been fueled by her passion for education and a commitment to fostering a global mindset. Octavia is driven to redefine failure as a catalyst for growth and resilience, leveraging education to build bridges across communities and foster a fearless society.

Ioana Păduraru

Social Media Manager & Video editor

Ioana is a visionary videographer with an innate passion for storytelling through the lens of a camera & video editing. Her journey into videography began at a young age when she discovered her fascination for capturing moments that spoke volumes without uttering a single word.

Cătălin Lungulescu

Graphic Designer

Dedicated and creative, Cătălin brings extensive experience in the graphic design field, including significant time in Senior Graphic Design roles. Recognized for his proficiency and delivering exceptional quality, as well as his capability to balance high-quality work with tight deadlines.

Own your story or your story will own you.

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